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The design and graphics thus plays a significant role in making a website popular. This is where the significance of the graphic/web design companies and professionals comes. Imagine a book full of information but with no picture and another with information and images organized in an attractive manner. It’s quite obvious that you will buy the second one. Well, the web design companies and professionals are those who are here responsible to organize the information with images to meet the required technology specification.In this world of neck to neck competition, all the web design companies aim at complete satisfaction to their customers. So the graphical brilliance and the information are not all they need to take care of.

There are a few other major particulars like accessibility or usability and visibility which play an equally important role in making it popular. Web accessibility describes the degree to which a website is convenient or handy to the users. Usability, on the other hand, is an attribute related to quality that evaluates how easy-to-use a user interface is.The easily consumers can access the website the better business it will bring. This “user friendly” nature of a website therefore is something a web designer must take care of. Another major factor that the web design companies are bound to consider is the visibility of the website that they are making. Web visibility means being findable and viewable online by your target audience That is, the web site must be easy to find through all major search engines.

The higher the rank, the more reach it will gain.There are a number of web design companies or graphic design companies around the world and they all claim to provide finest services that suit your budget. Such promises are quite overwhelming but sometimes confusing too. A smart way to narrow your search down can be to see the portfolio of those web design companies. There you can find some of their best designs which might give you an idea about their creative potential.There might be yet another problem. Every person is not equally proficient in understanding the technicalities and may be still interested to have his or her own website. What should they see in the portfolios?

Well, you can check a few things that don’t require any technical knowledge. First, you can see whether the sites in the portfolios are loading quickly or not because your customers may not have the patience to wait for your site to load. Next comes the clarity in navigation. You should find required information very quickly from a site. An obscure and unclear website can upset the clients. You must be cautious about that. After that, you can check whether the site works in all major browsers like Internet Explorer, Opera or Firefox. If not, it is certain that the site is not friendly to all web browsers which can affect your business. A good website usually doesn’t have too many popup windows. T

hey are eyesore to the web browsers and overusing popup windows in your web site will surely do no good to your website. A person not well off with internet can also check these small yet significant points which helps to make a decision.All these factors should be under consideration when you plan to make your own website.

A technically sound web design company takes care of all these factors. But as a client, you must be entirely satisfied with the services of a particular graphic design company before you make your pick. The basic tests mentioned here can give you a guideline to find the web design or graphic design company that suits you most and gives you the worth of your hard earned money.

Get and Stay Organized

Web designers, graphic designers, and freelancers in any type of creative industry tend to be grossly unorganized. It’s kind of a cliche’, I know, but get organized, and more importantly, appear to be organized. I have a few talented design friends that have zero organizational skills. The desktop on their computers was horrific! If they didn’t have a way to search and find files on their computer, they’d be lost in 5 seconds. It doesn’t surprise me that they are always contacting me to see if I have work for them to do. Your clients want to know that they can count on you to deliver what you said you could deliver without being scatterbrained and forgetting small details. This is impossible to do if you don’t have good systems in place to handle new leads and proposals, invoices and receivables, and a heavy production schedule.

Return Phone Calls and Emails in a Timely Manner

If you tell a client or potential client that you’ll call them tomorrow, then do it. Take less than 12 hours to respond to an email, even if you don’t have an answer for them right away…tell them you don’t know right now and you’ll get back with them. This is huge.

Be Reachable

Your clients need to know they can reach you personally without difficulty. It’s best to set expectations with them, however. Explain to them that you don’t take phone calls during certain hours while you are doing production work. But if they know that when they call, you are going to answer the phone, it will foster a better relationship and you’ll have a better shot at creating a long-term client, which is the goal. We tell our clients it’s best to email because no matter where I am I can check and respond to email, and I like to have a record of my conversations. This way if there are action items that come from a conversation or request for work for us to do, I won’t have to set a calendar appointment to complete the task; it’s already waiting for me in my inbox.

Check in On Your Clients Regularly

If you haven’t heard from a client in 45 days, check in on them. This is pretty self-explanatory, but I will say that most of the clients that don’t contact us regularly almost always have a project in mind or they know someone that does. Keeping in touch with clients keeps your name in front of them, and before long, they’ll realize that they can bring all of their projects to you-not just the type of stuff you’ve done for them in the past. I’ve met successful entrepreneurs that had businesses that were ready to launch, but couldn’t get their web designer to call them back. Pathetic! And yes, I got their businesses.

Getting Referrals

In addition, your clients are connected with other people and business owners that need logo designs, print materials, websites, Internet marketing, etc. I have had countless conversations with clients while checking on them (asking them how business is doing, etc.) and the conversation turned into how their brother in law or co-worker is starting a new company and needs a new website. Got ‘em. Checking in on your clients should keep you more than just busy, and that’s money in your pocket. It will also keep your advertising budget way down. When most of your new projects come from referrals, you can get by and spend very little on advertising for your company. Innovated Media spends less than $300 a year on advertising, and most of that money goes to directories like Merchant Circle.

Upsell to Your Existing Clients

Because this industry is still evolving so rapidly with the onset of social media, mobile devices (iPhone, Android, iPad, etc.) and just in a general sense, you should never be finished with a client once you complete a website design or print design. Because of the way that we approach new projects, we are constantly learning new and more efficient ways to build websites and, in the process, discover some pretty nice bells and whistles that many of our existing clients could easily benefit from. Once you find a way for your clients to benefit from these upgrades, contact them and tell them about a new way that they can make their website more user-friendly, generate more leads, or incorporate something new that will give them an edge over their competitors online. It’s a much easier sell than going out to find contracts on new websites. Chances are you’ve already gained the client’s trust and have performed well enough on past projects that they will agree to your recommendation(s) to move forward with little hesitation.

Example

For example, even though you installed a blog on your client’s website, I’m willing to bet that they aren’t using it, which is doing more harm than good by not having any content on their blog. Or, if they are blogging, there is an extremely good chance that their posts are so poorly optimized that they aren’t seeing any additional organic traffic from them. Tell them you’ll charge them a flat rate every month to blog for them (creating residual for you) if they provide you with the articles and resources that they use to add content to their blog. Or, you could offer to optimize their blog posts at the end of each month and ensure that search engines at least notice their work. This is easy work to do for a seasoned web designer, it frees up your client’s time to focus on daily operations, and it will help them in the search engines. It’s a win-win.

Work from Home if You Can

Having an office with other people that work for you sounds like fun and a good way to go, but if designing is what you enjoy, you won’t be doing very much of it. If your dream is to build an empire, then do it. But if you enjoy the production, the designing, the coding, and being in the middle of launching sites and projects, do the home thing.

Tax Benefits

There are good tax benefits available when working out of your home office; just make sure you have a good accountant or tax person that shoots straight with you regarding deductions, and especially help you determine how much you should set aside to pay quarterly or annual taxes.

Be Disciplined

It takes discipline to work out of your home, so if you aren’t a disciplined person, it’s best to find a place in your home where there isn’t a TV or other things that may distract you from getting your work done. I have gone through periods where I work at night from about 10pm – 6am. This way, I don’t get any emails, phone calls, or unexpected visits when I am trying to work. I spend the daytime taking clients to lunch, attending meetings, and playing with my son.

Setting Boundaries

The biggest disadvantage of working from home is that people rarely respect your work hours. Friends and family will assume that since you work from home you are available to help them with almost anything. This is part of the reason that I work at night. People rarely need your help at 2am, and I’m awake for a portion in the daytime to help them with things like moving furniture, watching kids, jump-starting a friend’s dead car, etc. My advice is to set boundaries and enforce them. You wouldn’t ask them to leave work to help you with something that can wait for a later time, and they shouldn’t either. This has been my biggest hurdle to overcome without hurting people’s feelings. People that work for someone else and actually drive to work will not understand when you try to enforce a level of respect they had no idea they weren’t giving, so walk carefully. You don’t want to lose friendships or hurt the feelings of people that you care about.

Get a Mac

Yes, they are more expensive…and worth every penny. I’d rather work construction than run Innovated Media in a PC environment. The machines run better, last longer, the customer support is by far better than speaking to an outsourced call center in India that starts out the support call with “Ok sir please make sure the computer is plugged in and the light is green.” Additionally, you won’t have to worry about computer viruses shutting down operations. ‘Nuff said.

In Closing

Well, hopefully my little list of personal experiences can help you avoid some of the mistakes that many freelancers make, and get you on the road to being a successful self-employed freelance graphic or web designer. I never intended to start a Tulsa web design or a Tulsa graphic design company. Graphic and web design was a hobby – nothing more than a “video game” that I did in my spare time for fun to relieve stress. Now it is the fastest growing thing in my life and probably the source of most of my stress!

It is alright to feel a bit undecided at first. Mostly if you have some HTML knowledge, you know a bit how to manipulate images and so on. But the thing is neither web design nor graphic design is that easy. Even if you know you are able to design the website that best suits you, it is good to let professionals do what they do best so you can have time for your business. Yes, web design does require a lot of time and effort. Are you willing to give yourself to this task?

When choosing a web design company it is a good idea to check the company’s website first before anything else. Did the design impress you? What do you think about the website functions? By asking yourself these questions you will get an idea of the company’s level of expertise and talent.

Before moving any further, you may also want to check the company’s past work. Most web design companies display their portfolio on their website; this will help you to know if they have qualified website designers.

There’s one last thing you need to consider before moving forward. Whether to outsource your web design or go with a local company. Some prefer to go local so they can meet with the designers and programmers in person. But since the web has removed the needs for physical proximity; outsourcing may provide you with almost the same experience.

When you finally decide which company to go with, do not hesitate to communicate openly about what you want, what type of graphics you want, how you want the website to look like and so on. Providing some of the tools, like photos, will help the company understand what you are expecting from them thus better results with your website.

If you are interested in advertising your services on Craigslist, select your state and city. In the upper left-hand corner, you will see a “post to classifieds” link. Select this link. Follow the step-by-step directions to post your advertisement. Actually getting your ad on the Craigslist.org website is easy, but deciding what to write can be difficult.

The best way to get paying projects and clients through the classified website is to provide detailed information. Do more than just say “I can design websites and logos.” To get started, describe yourself, the experience you have as a graphic designer or a web designer. If you have any formal schooling, list it. Although not required, ask your former or current clients to provide testimonials or at least ask to use their name on your current client list. Since you should have a business website that showcases your samples, link to it. As for your fees, it is best to say that they vary depending on the design project.

If you want to apply for paid graphic design or web design gigs posted on Craigslist, visit the website. As you did before, select your state and city. Then, look to the left-hand side of the page for the Craigslist.org search box. Change the default search settings to “gigs.” Use relevant keyword phrases, such as graphic designer, web design, logos, and so forth. You will then see a list of all paid gigs that meet your search criteria.

Although many of the computer and creative gigs posted on Craigslist are one-time-only projects, you still want to take the professional approach. If you have a resume or a PDF of your samples, send it to the provided email address. Many graphic designers are turning to the classified website to find paying clients and projects. You are likely not the only interested applicant, so sell yourself and do so in a professional manner.

As you can see, it is relatively easy for graphic designers or web designers, like yourself, to find paying projects and clients on Craigslist. What is even better is that you can work from home. You can target more than just your local city page. To perform multi-city searches, statewide searches, or to search all of Craigslist at once, download a Craigslist search tool.